Chris Brogan on How Businesses Can Get Started on Google+ | The social media expert offers a primer on how to build connections on the new networking site

Google+, social media expert Chris Brogan is convinced the new network will be a powerful tool for business owners to connect with customers online.

“Google is the largest search engine in the world and it’s looking to Google+ to understand what people are searching for based on what they share there,” says Brogan, who has logged “hundreds of hours” on the site since signing up in early July. He’s writing a book, Google+ for Business: How Google’s Social Network Changes Everything, to be published in November by Que, an imprint of Pearson.

In addition to providing a platform that allows people to directly connect with each other, Brogan says Google+ might also influence how people and businesses show up in online searches. “Search is important for business owners because most people don’t immediately know the business namethey seek,” he says. “They search for ‘plumber’ or ‘legal help,’ and they…

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